Who doesn’t want their home to look good and inviting? In many ways it is Covid-19 pandemic has helped us reconnect with home and made home decor an essential part of life thanks to rising disposable income.
Nowadays people want to make their homes welcoming, lively and appealing as they have become true havens.
According to IMARC reportThe global home decor market was valued at US$682 billion in 2021 and is projected to reach US$898.3 billion by 2027, growing at a CAGR of 4.8 percent between 2022 and 2027.
While many high-end brands have been in this space for decades, many Indian home decor startups are now offering innovative, affordable and quality solutions to mid-range homes.
Your story has compiled a list of startups that can help beautify your home with their handmade and quality products.
The yellow apartment
Founded in 2017 by Abhinayah Sundaramoorthy and Nandakumar Lakshmanan lives in Bengaluru home furnishings using sustainable materials and ethical processes.creates vibrant and bright
The contemporary interiors brand’s products are sold across India and abroad through e-commerce sites including Amazon, Myntra and Pepperfry and its website and physical stores.
The startup operates in three states of India, a warehouse in Tamil Nadu, two retail stores and an experience center in Bengaluru, and a franchise store in Hyderabad.
By 2025, 20 more stores are to be opened in India and international markets to be developed.
“Our product range is divided into the categories of living, dining, bedding and home decor. Among them we have curtains, cushions, table linens, place mats, bed sheets, fitted sheets, quilts, throws and a range of home decor products – from woven grass and macrame to wooden curios and ceramics,” explains Abhinaya.
“At The Yellow Dwelling, functionality meets aesthetics, so all the colors we use for printing and dyeing meet the highest safety standards (OEKO-TEX). No harmful chemicals are used. Our products are safe for the skin of our craftsmen and customers. Our products are also made entirely in India,” says Nandakumar.
Founded in 2019 by Arpita Sahu, resident of Bhubaneswaris an artisan home decor brand that produces an extensive collection of furniture, clothing and home decor including coasters, wall decor, wall plates, trays and more.
The startup offers handmade and hand-painted products that often take days to produce a finished piece. It claims that the wood and medium density fiberboard (MDF) are from Saharanpur, Uttar Pradesh.
Vintage Vistara Deals offers a wide range of products in various art forms including Madhubani, Kalamkari, Pattachitra and more. Its products are also available worldwide through its e-commerce store.
“When I returned to Odisha after a few stints outdoors, I realized that there is immense talent in my homeland, with pattachitra being one of the most beautiful and intricately detailed art forms,” says Arpita.
He adds, “I’ve always had a creative side that has gone unexplored. So I jumped at the first opportunity to start a creative business when I discovered the immense range of our Indian folk art forms.”
Founded by Radhika Koolwal in 2018, Home decor and furnishings brand from Ahmedabad offers products such as pillows, duvets, bedspreads, quilts, table linens, pillowcases and curtains at affordable prices.
The startup works according to the B2C model as a consumer-oriented brand and also produces for white-label brands. Products are available on e-commerce channels, among others, including Myntra, Amazon, Pepperfry, Ajio, Flipkart and its website.
Founded by Nikita Gupta in 2020, Based in New Delhimakes artisanal home decor. It operates as a direct-to-consumer (D2C) business, mainly through Instagram shops. It also sells through offline stores in Hyderabad and Delhi.
“The idea of slow and sustainable living emerged as people spent more time at home, and it was reflected in brands and companies very quickly. That gave me the impetus to push my idea of working with handicrafts in India,” says Nikita.
Pine Cone hires artisans from different parts of India including Himachal Pradesh, Assam, Manipur, the North East and Jammu.
The startup claims around 90 percent of its artisans are women from remote parts of India.
“We have almost 15 to 18 craftsmen working directly below us. These artisans are part of clusters in the villages that train and work together. This gives us access to many more artisans,” she explains.
2020 founded by Nidhey Pan and Neeti Maacker, Rajkot basedInnoDesigns offers a wide range of modern, classic and elegant furnishing and decoration options.
The startup aims to disrupt the market by providing a technical interface through which customers can select any furniture design that can be built by numerous listed carpenters and small and medium-sized manufacturers in their area.
It offers customization options in all aspects – be it fabric, wood or dimension. The platform uses AI to understand its customers and help them choose the right furniture.
“InnoDesigns offers a diverse selection of classic, modern and elegant home furniture, fixtures and decorating options. We started as a pure marketplace model. We help local artisans and manufacturers run their showrooms. Otherwise they can’t afford huge marketing expenses, can’t serve the right market and can’t go to market due to lack of knowledge and big competitors in this space,” says Nidhey.