Private label manufacturers cooperate with IRI on market data



Industry association members and retailers can now access sales information in 317 categories and 967 sub-categories.

The Private Label Manufacturers Association (PLMA), the trade association that represents the $ 200 billion private label industry, announced that PLMA members, in collaboration with market analyst IRI, now have near-real-time access to bespoke market data.

Using IRI’s dynamic, easy-to-use Unify data visualization platform, PLMA members and retailers can access the performance of brands, aisles and departments across multiple time periods, actions and product selections. The monthly updated sales data covers a wide range of channels – including groceries, medicines, mass marketers, military, dollar, club and convenience stores – in 317 categories and 967 subcategories.

“Our partnership with IRI enables PLMA members and retailers to quickly and securely receive tailored sales data,” said Peggy Davies, President of PLMA. “We are excited to offer this as additional value to help PLMA members drive sustainable profitable growth.”

The free service is available to members and retailers on It provides access to market data and analytical tools normally only available to organizations with large research budgets.

Unify provides an interactive, highly graphical user interface that helps users better understand their company’s market performance and competitiveness. It also includes a bookmark function, help desk, and other easy-to-use tools.

With more than 5,000 customers worldwide, IRI is a leading provider of big data, predictive analytics, and cutting edge insights that help consumer products, over-the-counter healthcare organizations, retailers, and financial services and media companies grow their businesses.

The Private Label Manufacturers Association is a not-for-profit organization that represents 4,500 member companies in more than 75 countries. PLMA offers its members conferences, executive education, professional development, market research, sales data on categories and channels, consumer surveys and publications.



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