Manufacturers urge pinoys to buy local foods


MANILA, Philippines – Local food producers are appealing to consumers to prefer locally sourced chicken, fish and pork during the holidays.

In a statement, manufacturers said local food would not only provide consumers with fresh and healthier options, but also help farmers and producers survive the pandemic and compete with food from other countries.

Chicken is the cheapest source of protein in the Philippines.

The country’s estimated per capita consumption for chicken is 8.2 kilograms per year and 15 kilograms for pork. For fish and other fishery products, the per capita consumption is 40 kg per year.

“It’s important to buy locally produced chicken. Not only is it healthier because it is preservative free, but it also supports the local value chain. It brings food to our table and also feeds the families of everyone who worked to bring the chicken from the farm to the table, ”said Karen Jimeno, legal advisor at Vitarich Corp.

Elias Jose Inciong, president of the United Broiler Raisers Association, said consumers prefer local over imported and that demand for imported chicken and pork usually comes from hotel, restaurant and institutional customers.

Nonon Tambago, president of the Pork Producers Federation of the Philippines, said that by purchasing local pork, consumers would get clean and fresh pork for their families during their holiday celebrations.

“The price may be slightly higher than imported pork, but the quality of local pork is superior to defrosted imported pork,” said Tambago, also president of Virginia Farms.

The prevailing retail prices for pork ham and pork belly are 320 cars / kg and 360 cars / kg, respectively.

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