Coupang is cooperating with the Japanese furniture and home decor giant Nitori as the exclusive distributor in South Korea


Seoul, South Korea – (BUSINESS WIRE) –Coupang announced today that the company has partnered with Japanese furniture and home decor company Nitori as its exclusive distributor in South Korea. This partnership will provide customers in South Korea with an even wider selection of stylish and affordable products only available from Coupang.

Founded in 1967, Nitori is the largest Japanese furniture and home decor company. The company is headquartered in Sapporo and has over 780 stores worldwide, including in China, Taiwan and the United States. Through Coupang, Nitori will offer over a hundred different popular products including bedding, pillows, slippers and kitchen mats. The company also plans to launch its N-Cool range of cooling bed products, tailored for the South Korean market, in the summer of 2022, all of which are available from Rocket Delivery.

One of the largest and fastest growing e-commerce segments in the world, South Korea is a great opportunity for international companies looking to expand their online presence. South Korean e-commerce in particular is expected to become the third largest in the world after the US and China. Coupang, as South Korea’s largest e-commerce player with nearly 17 million active customers, continues to grow many times over in this fast-growing South Korean e-commerce segment.

“We are excited to work with Nitori to bring our customers an even wider choice of high-quality products,” said Jonathan Burks, Coupang’s senior director of global e-commerce. “We will continue to explore new ways to partner with strong, customer-centric companies to create an unparalleled shopping experience on Coupang.”

About Coupang

Coupang is one of the largest e-commerce companies in Asia with a mission to revolutionize the everyday lives of its customers and create a world where people wonder, “How did we ever live without Coupang?” Coupang offers a variety of Services including same day and next morning delivery of groceries and general goods, ready meal delivery through Coupang Eats, and video streaming through Coupang Play. Coupang has offices in Beijing, Los Angeles, Seattle, Seoul, Singapore, Shanghai, Silicon Valley, Taipei and Tokyo.


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